Borden New Idea Series

The Borden Company published a series of recipe booklets called "New Idea Books" in the late 1970's and early 1980's.

Some of these cookbooks had five pre-punched holes along the left edge so they would fit into a binder. Some booklets were slightly smaller and didn't have the binder holes. There's also an example of one that is a smaller foldout leaflet that has fewer recipes and the word "free" in the upper right corner.

Some of the titles in the New Idea Book series are:

• Delicious Desserts Made Easy with Eagle Brand Sweetened Condensed Milk
  
• Create a Difference with ReaLeamon Lemon Juice from Concentrate
  
• That Lively Lime Twist
  
• Bring Out the Flavor (with Wyler's Bouillon)
  
• Sixteen Cottage Cheese Recipes
  
• That Twist of Tomato from Sacramento Foods
  
• Bouillon is Basic - Wyler's Bouillon
  
• WISE Ideas from Dips to Desserts
  
• The Taste of Tradition - None Such Mincemeat
  
• Introducing Cottage Cheese
  
• The Touch of Taste from None Such Mincemeat
  
• Tried & True Money-Saving Meals (Creamettes
  
• Beverages with the Real Difference of ReaLemon Reconstituted Lemon Juice
  
• They'll Love It! Easy Taste Treats with Sweetened Condensed Milk
  
• Lite-Time is Anytime

The recipes in these booklets are fairly traditional and basic, easy-to-make, and they're illustrated with nice color photographs. The recipe books are fairly easy to locate individually; the binders are less common.