Borden New Idea Series
The Borden Company published a series of recipe booklets called "New Idea Books" in the late 1970's and early 1980's.
Some of these cookbooks had five pre-punched holes along the left edge so they would fit into a binder. Some booklets were slightly smaller and didn't have the binder holes. There's also an example of one that is a smaller foldout leaflet that has fewer recipes and the word "free" in the upper right corner.
Some of the titles in the New Idea Book series are:
- Delicious Desserts Made Easy with Eagle Brand Sweetened Condensed Milk
- Create a Difference with ReaLeamon Lemon Juice from Concentrate
- That Lively Lime Twist
- Bring Out the Flavor (with Wyler's Bouillon)
- Sixteen Cottage Cheese Recipes
- That Twist of Tomato from Sacramento Foods
- Bouillon is Basic - Wyler's Bouillon
- WISE Ideas from Dips to Desserts
- The Taste of Tradition - None Such Mincemeat
- Introducing Cottage Cheese
- The Touch of Taste from None Such Mincemeat
- Tried & True Money-Saving Meals (Creamettes
- Beverages with the Real Difference of ReaLemon Reconstituted Lemon Juice
- They'll Love It! Easy Taste Treats with Sweetened Condensed Milk
- Lite-Time is Anytime
The recipes in these booklets are fairly traditional and basic, easy-to-make, and they're illustrated with nice color photographs. The recipe books are fairly easy to locate individually; the binders are less common.