Details, Details
I've finally finished a couple of books I've been reading (fiction by Ridley Pearson and Richard North Patterson) and next up on the stack of books to read is "Finding Betty Crocker: The Secret Life of America's First Lady of Food" by Susan Marks.

It's all those details that they don't really mention in the consumer advertising that I find so fascinating.
I like to find out about the little things that nag at the back of my mind while I'm grocery shopping.
Why are they selling green ketchup and blue Jell-O? Why are my cracker choices suddenly limited to little dinosaur shapes? What's up with the proliferation of cup-holder food and individual-serving packages? What happened to my favorite cereal and why isn't there anything on the shelf for people who aren't interested in low-carb or low-fat?
I'll also admit that "Finding Betty Crocker" looks interesting to me because it's not really a "business" book and in flipping through the pages, it appears that it might actually be entertaining. So many details about the history of this fictitious woman and well-known American icon--all nicely laid out for me in the pages of a single book.
How convenient--just like the food that Betty's selling.
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