January 10, 2007

Rachael Ray Cookbook Offer

Just before I tossed the empty Nabisco Premium Saltine Cracker box into the trash, I happened to notice a Rachael Ray cookbook offer on the back.

The offer is for a copy of Express Lane Meals: What to Keep on Hand, What to Buy Fresh for the Easiest-Ever 30-Minute Meals by Rachael Ray for only $4.99 plus six Cookbook Points. That amount includes shipping and handling. Specially marked boxes of Nabisco Crackers have the Cookbook Points on them (my 1-lb package was worth 1 point).

Although the offer on the box doesn't require an order form, you can download one at NabiscoWorld. The offer expires March 31, 2007.

Although this isn't really an advertising cookbook, I feel like it fits in with the other promotional cookbooks because Rachael Ray is pretty much a brand name now with her line of cookware, knives and kitchen tools and gadgets.

If you're a fan, you can check out all of Rachael Ray's 30 Minute Cookbooks and other kitchen items.

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