October 19, 2007

Cook Book Coupon

I do love to find the original order forms for old cookbooks. Shown below is a nice example of one from the Washburn-Crosby Co. in Minneapolis, Minnesota for the Gold Medal Cook Book.

"We hope our many customers will not think the GOLD MEDAL COOK BOOK merely an advertisement of GOLD MEDAL Flour, for such is not the case. The book has a well designed cover and contains 75 pages, substantially bound. The latest edition is provided with a silk cord in one corner, making it possible to hang the Cook Book in a convenient place. Over 750 recipes are treated fully and kept strictly up-to-date. The demand for these books is large and we hope you will send for your copy promptly. Write your name and address on the other side of this Coupon and send us the Coupon and ten cents in cash or stamps and we will mail book at once."
Washburn-Crosby Company later became part of General Mills.


At 7:13 PM CDT, Blogger La Gringa said...

Hi Kathy, I like old cookbooks, too. I have some old cooking magazines and I've always been tempted to send those coupons in to see what would happen. ;-)

Thanks for the link to my blog.

At 7:05 AM CDT, Blogger T.W. Barritt said...

I like the way they tried to address the question of advertising by pointing out the benefits of the illustrated cover and the gold cord! The reality was that these types of cookbooks were most accessible to the average home cook, and made more recipes available to families who might not been able to afford a hardbound edition.

At 8:31 AM CDT, Blogger Kathy said...

Many people found that a nail placed inside the cupboard door was a convenient location for hanging their cookbooks. I see the nails a lot in kitchens of older homes and occasionally there'll still be a cookbook on it.


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