January 08, 2008

Easy Elegant Desserts

Even though the holidays are over and interest in holiday recipes slacks off some, there are still people searching for these types of recipes.

Easy Elegance - A Celebration of Desserts and Holiday Entertaining (1995, 16 pages) contains a variety of dessert, cookie and candy recipes from several different food companies. I have seen different versions of this same booklet published over the years.

The sponsors usually always include Diamond Walnuts and Nestle, and in this particular year, also Land O Lakes, Sunmaid, Mazola, Kingsford's, Argo and Hellmann's. If I remember correctly these booklets are some of the ones set out in the supermarket aisle displays during November and December.

Of course, there's no law that says you have to use these recipes only during the holidays. Many of them, if not all, would be good any time of the year. The photographs make me hungry right now, for instance.

I like this booklet because it contains clues to other booklets. On the last page is an offer with instructions for ordering more food company cookbooks.

These booklets range in price from $1.50 to $2.99 and your money is mailed in to the promotion fulfillment center in Young America, MN.

The booklets available here are:

  • Nestle Toll House Best Loved Cookies

  • Libby's Homebaked Goodness

  • Diamond Walnut Collection

  • Argo & Kingsford's Corn Starch Stir Crazy

  • Land O Lakes Our Best Desserts
Many times, the only place you might find out about a new recipe booklet is the advertisement on another booklet like this. In the case of older booklets that are sometimes undated, these offers help narrow down the publication dates. Thankfully, most modern booklets and pamphlets are dated.


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