This blog focuses primarily on advertising recipe booklets. Some of them are old and some of them aren't. I like them all, you see, no matter what their age.
These giveaway booklets and brochures have been around since the latter part of the 19th century. An untold number of them have been published in the past and they continue to be published in the present day.
Fewer and fewer of the modern booklets are actually giveaways. The once requested dime for postage and handling in 1925 is $2.95 and upwards today. More and more, when you see the words "free cookbooks," you'll be led to a company website offering a free PDF download instead of an actual booklet. Many of them are published as hardcover books and they no longer fit into the category of ephemera.
Just like I'll never have all of the old ones, I'll probably never have all of the new ones either. But that doesn't mean I'll stop my gathering.
Heres a glimpse of some I've received or picked up in the last year or so.
I'm always on the lookout for these booklets. A post about Bonnie Slotnick's cookbook store in NYC over on Culinary Types was a pleasant read because I've never been to her store, although I knew of its existence. I was pleased to see that at least a small portion of her shelf space is devoted to one of my favorite kinds of cookbooks. One day I hope to be able to dig through them myself to see what's there.
I'm sure there's bound to be one or two items that I need.