Every once in a while I come across some food photography that I really, really like. Sometimes I find it in recipe booklets or on recipe cards and other times it might be in a magazine or catalog. There's an awful lot of good stuff on the web too.
Somehow I've managed to miss seeing these very clever print ads from the Beef Checkoff people in the magazines. Their Beefscapes advertising campaign is promoting the "Power of Lean Beef" to consumers and they've managed to create some tasty-looking mountains, a beach, a river, some flatlands, a canyon and a cliff from mere pieces of meat. These ads will stick in my mind for a long time to come.
Every once in a while I receive a catalog in the mail from Allen Brothers (the Steakhouse Steaks people). The photographs of the rare beef, veal and lamb in their catalog look so appetizing it almost makes me cry. I LOVE rare beef. Order your own catalog from their website and see for yourself.
Despite finding it difficult to let go of postcards, recipe booklets, cookbooks and all other manner of ephemera and useless paper, I don't seem to have a problem with stray catalogs piling up. These are about the only ones I keep. I'm sure my heirs will thank me someday.