General Foods Home Baking
This particular copy of All About Home Baking (1940, 144 pages) is the fourth edition of the cookbook which was originally published in 1933 by the Consumer Service Department of General Foods Corporation. While editions from previous years were published in a hardcover format, this is a softcover edition.
The cookbook is divided into seven sections:
It's a Wise Woman Who Knows Her Baking Rules
Ingredients--The Inside Story of Baking Success
Measuring--How to Play Fair with Recipes
23 Easy Picture Lessons--The Keys to Baking Success
Some Bright New Menu Ideas for the Hostess
The photo below illustrates the first basic Baking Rule--Be Orderly. Good advice, and still true these many years later.
Be orderly. Do your planning before you start. Choose your recipe, read it through carefully, understand it clearly. Collect all of the ingredients it calls for in their order; assemble all the utensils you will need on your work table. Cultivate the do-it-right habit. It makes the job a joy, and it saves you time, money, and many a worried moment in your baking.
The next photo illustrates the second basic Baking Rule--Use Good Tools. Also still true.
Good tools simplify baking. They enable you to do things more easily, more accurately. They speed up mixing and help you to achieve uniformly successful results. Check up your utensils with the illustration opposite. Here are: standard measuring cup and spoons, a wooden mixing paddle, slotted spoon, scoop, rubber scraper, steel spatula, cutting knives, rotary egg beater, wire whisk, flour sieve, small sieve, mixing bolws with rounded bottoms, baking pans, pastry brush, pastry blender, biscuit cutter, wire cake tester, wire cake rack, oven thermometer, candy thermomenter, pair of scissors, and a cake decorator with assorted tips.
The other rules are:
Choose good ingredients
Know your pans and oven, and how to cool your cakes
The next section goes on to explain how not all ingredients are created equal, not only in terms of quality, but also the difference in kinds of ingredients. This chapter tells why the kind of flour and the kind of baking powder used in each recipe is important and why General Foods ingredients are the best because the recipes were developed with these products in mind.
The use of Swan's Down Cake Flour, Calumet Baking Powder, Baker's Chocolate, and Baker's Coconut are all recommended to ensure success with the recipes in this cookbook. And although Diamond Crystal Salt is not specifically mentioned or called for in the recipes, it is shown in this picture below. General Foods acquired the Diamond Crystal Brand in 1929. There are no specific brand recommendations for sugar, shortening, liquids and eggs which probably means that General Foods didn't own any at the time.
In two of the photos above, you'll notice that a copy of the General Foods Cook Book is shown amongst the tools and ingredients. Laid inside the front pages of this cookbook was a single page flyer with an order form for the cookbook. That cookbook encompassed much more than baking and was available for only $1