Bisquick Summer Recipes

If you've ever been a regular reader of women's magazines, you'll know that occasionally some issues contain a recipe insert from one food company or another. I used to see them in Womans Day, Family Circle, McCalls, Redbook, Better Homes and Gardens and others of that ilk all the time.

This particular insert, The Bisquick "No Time to Cook" summer recipe book (1978, 8 pages) came from a Good Housekeeping magazine.


These magazine inserts are not as common as other recipe booklets, probably because they were thrown away with the magazine itself. However, sometimes the insert would have been removed from the magazine and saved along with other newspaper and magazine recipe clippings. (I probably don't need to tell you that I was one of the savers.)

This booklet also had an offer for the Betty Crocker's Bisquick Cookbook which could be obtained by mailing in three Bisquick box bottoms. It was a hardcover three plastic rings inside that held seven separate booklets: Holiday Hospitality, Strictly Thrifty Meals, Mobile Meals, Be-My-Gues Best, Love & Friendship Foods, Ameriacn Favorites, Foreign Flair, with an Index for the over 200 recipes contained within, and Basic Bakings, the seven basic bakings for Bisquick baking mix.


One of the recipes from the insert is shown below, along with their photo of the prepared dish. The Zucchini Appetizers are on the lower half of the plate.




There is another booklet from General Mills that was published later with this very same title, except that it one of a series of Bisquick recipe booklets. This Bisquick "No Time to Cook" Summer Recipe Book - Volume III (1980, 8 pages) came from a Ladies Home Journal and the recipes are entirely different from the earlier version.