New Trade Association Booklets
I've received several booklets from trade associations in the mail this past week.
This offer from The American Lamb Council says it's for a single booklet called Eating Well with American Lamb. However, when I received my offer in the mail, it actually had five different brochures and booklets in the envelope.
I really liked the spiral bound booklet, For the Love of Lamb, with recipes by Chef Tim Love (also known as the Cowboy Chef). As well as the recipes, it also contained some educational information on lamb. There's also a nod to the local food movement on the front cover and inside -- "American lamb is 10,000 miles fresher".
This recipe for Greek Style Lamb Kabobs is from one of the smaller brochures:
I wrote about the Delmarva Chicken Festival last year. This current free offer for chicken recipes is sponsored by the Delmarva Poultry Industry. Although each offer only lists one recipe brochure, I received three different ones in each envelope. Each one of the four brochures below contain seven to ten recipes. A small brochure called 1998 Winning Recipes (not shown) had recipes from that year's Delmarva Chicken Cooking Contest.
These booklets from the National Pork Board are actually three different offers. These three offers are only a few of many available at their website. I like the design of these booklets with their look of a spiral binding. They also have a little flap on the rear cover so you can make a stand-up recipe book.
This recipe for Apricot-Dijon Pork Salad from the Pocket Guide to Pork Volume #1 looks pretty good in the picture.
As always, these little advertising cookbooks reflect some of the current and popular trends. I'm starting to see more and more of the newer bookets reflecting the Go Green and Eat Local movements.